After a week of renovations, the former Homeland Grocers store reopened Wednesday under a new format, known as Super Save Cost Plus.
The new format targets low pricing, and brings reduced floral and deli departments. A sign installed as part of the renovations touts the store will offer the lowest total food bill in the city.
The format change closed the store for a week, and it was functionally reopened Saturday morning as final touches were completed.
Store Director Walter Meisenheimer reported steady customer traffic since the soft opening, and emphasized the goal of offering the lowest prices possible.
A sign near the entrance explains that products are offered nearly at cost, with a prorated overhead added based on the total bill.
Purchases that total less than $25 see a 12 percent markup. The lowest markup is six percent for purchases more than $1,000.
The Super Save Cost Plus is located at the corner of Oklahoma Highway 97 and 41st Street.